Job Overview

The HR Manager plays a pivotal role in leading and shaping the human resources strategy across all entities under Bonjour Bakery Asia, including retail, production, and corporate operations. This role is responsible for translating business objectives into people strategies that foster agility, performance, and growth. Acting as a strategic business partner to the executive team, the HR Manager drives transformation in organization design, workforce planning, culture, talent development, and total rewards.

Main Job Tasks and Responsibilities                   

• Develop and implement a group-wide HR strategy that supports business goals across retail, production, and corporate teams.
• Advise the executive team on organization development, succession planning, and workforce planning.
• Drive culture transformation initiatives and change management across the organization.
• Oversee recruitment strategies to attract, select, and retain high-caliber talent at all levels.
• Ensure manpower planning aligns with expansion goals, peak seasons, and labor availability.
• Support key leadership hires and develop pipelines for future leaders.
• Lead the design and execution of Learning & Development (L&D) programs to upskill employees.
• Promote a performance-driven culture through clear goal-setting, evaluations, and feedback systems.
• Ensure career path frameworks and internal mobility plans are in place.
• Design and maintain competitive compensation structures and benefits programs.
• Oversee annual salary reviews, incentive plans, and bonus schemes across the group.
• Ensure fairness, transparency, and alignment between pay and performance.
• Lead engagement surveys, action planning, and culture-building initiatives.
• Ensure strong grievance-handling mechanisms, disciplinary procedures, and labor law compliance.
• Promote a respectful and inclusive workplace.
• Oversee HR operations, data systems, reporting, and automation to improve HR efficiency.
• Ensure compliance with Thai labor law, social security, OSH (Occupational Safety and Health), and company policies.
• Oversee the Standard Operating Procedures (SOP) development, review, implementation, and compliance across all business units in the group.
• Ensure SOPs align with operational efficiency, safety standards, and legal requirements.
• Manage and maintain Food License applications, renewals, and compliance with Thai FDA and related regulatory bodies.
• Collaborate with legal counsel on sensitive HR cases or restructuring processes.
• Optimize organizational structures for agility and scalability.
• Work with safety officers and related functions to implement safety policies and reduce risks.
• Lead cross-functional collaboration with other business units on people-related transformations.
• Collaborate with Finance to establish and manage Inter-company Charging mechanisms for HR shared services across entities, ensuring transparency, cost-effectiveness, and regulatory compliance.
• Monitor and report HR service utilization across business units to support equitable cost allocation.
• Define service-level agreements (SLAs) for HR functions provided to subsidiary or affiliated entities.

Qualifications

•  Master’s or bachelor’s degree in Human Resource Management, Organizational Psychology, Business Administration, or a related field.
• 7+ years of progressive HR leadership experience, ideally in food & beverage, retail, manufacturing, or fast-paced multi-unit organizations.
• Strong knowledge of Thai labor law, modern HR practices, and change management.
• Experience working in regional or group-level HR management roles.
• Fluent in Thai and English.